2019 — Sketches on the kitchen table
Handwritten week plans for locals in the Wellington region showed a pattern: people were not lacking motivation. They needed structure that matched their actual energy—not a generic 5 am routine from the internet.
2021 — Modular method
We formalised anchor windows, flow sequences, and buffers so roadmaps could evolve without starting from scratch each term or season.
Today — Studio in Aotea
From 27 Aotea Drive we work with clients across Aotearoa—mostly by video, sometimes in person. Every roadmap stays bespoke.